Intercultural management pdf

Further, it explains the conceptual framework and the strategic thinking related to the cross culture. It helps to evaluate the existing business practices and of McDonald and prepare the strategies and plan to improve the performance.

The report also highlights the potential challenges faced by McDonald in India and UK to establish their business with the cultural differences. LO 1 Conceptual framework related to the cross culture of hospitality, tourism and event management organizations.

Cultural profile of UK The cultural profile is differed from one place to another. In UK the cultural profile is divided in 4 sectors such as People-centricity, Individual learning, organizational learning, diversity and inclusion. In UK, customer prefer fast food because of the busy life schedule. The fast food industry are quite popular in UK because people prefer to consume fast food dishes which are easily available and prepare in the market.

People centricity: The culture of UK focus on the needs and demands of the customer. They encourage employees to participate in the organization activities and provide innovative and creative ideas to support the culture and fulfil the demand of customers. The engagement of employees in the organization helps to improve the productivity and productivity. Individual learning: the culture also focus in the lifelong learning of the employees or staff members.

They believe that the individual learning or employees helps them to promote or improve the quality, productivity and services in the market and compete with the competitors. To improve the individual learning they provide training and development program in the 1.

The hamburger university, leadership development and global mobility are some program which help the individual to learn new things. Organizational learning: The individual learning helps to develop or improve organization knowledge and gain the competitive advantage in the market.

As per the UK culture develop certain policies and strategies regarding the food and service. For example In UK they use beef in their burger which is quite popular among the customer. According to the culture, taste and preferences of customer they prepare less spicy food which is different from the other countries. Introduction Culture refers to norms and social behavior which is found within human society. It is the knowledge and characteristics which are possessed by specific group of people, comprises of language, social habits, religion and art Arasaratnam-Smith, Intercultural management refers to managing team works in such a way that that differences in culture, preferences and practices of consumers in domestic and international business context.

It assists to comprehend and accept cultural differences to prevail over intercultural problems for creation of win win mode. Coordinating and managing people who are from different cultures within organization is one of the greatest challenge for corporate world. It is mandatory to acknowledge subtleties as well as complexities associated with management of others within multicultural environment. Intercultural communication will assist management to share information across various cultures, social groups which comprises of various religious, ethnic, social and educational backgrounds.

It will help to recognize the differences in ways people of wide range of act, culture, communicate and perceive world surrounding them. Lack of cultural sensitivity within business will offend current as well as prospective clients, employees who work in some other place. Therefore it is essential for companies who are working cross cultural to take into account culture of different countries in which they are rendering their services.

In this assignment, Carrefour S. It is a French multinational retailer and it is one of the largest hypermarket chains. It is headquartered in Boulogne Billancourt, France. They operate their services in around 30 countries. This assignment is based on different frameworks which are used for analyzing differences as well as similarities.

Carrefour has expanded them from France to China and to meet intercultural differences, they are making use of Hoffstede and Trompenaars with respect to these two countries. These frameworks are applied to overcome the certain barriers associated with operating intercultural. Furthermore, cross cultural issues and adaptations are analyzed by use of essential framework. Apart from this, implications of the analysis are examined with respect to future expansion.

Theoretical analysis of France and China Intercultural management refers to study of behavior of people within organization which is present within different cultures as well as nations in the world Oommen, With expansion in international trade and continuous immigration flow has lead to work place which comprises of people from diverse culture.

Carrefour has opted to make use of Hoffstede and Trompenaars in France and China. These models assist them to operate their services effectively in different cultures. Hoffstede Cultural dimensions It is a framework for cross cultural communication which describes the effects of culture on society with respect to their values and way in which these values are associated with behavior.