Press conference briefing template

Use this template to deliver a piece of business-oriented news, such as a CEO or other executive appointment, a noteworthy new hire, a strategic partnership, or a merger and acquisition. Edit the sample copy to fit the type of news event you are reporting, and provide more or less background information depending on the complexity of the issue. This template can be used by nonprofits and small businesses, as well.

However, remember that your press release should be pages maximum, so be succinct. If you need to create a formal announcement about a social media update, such as a new feature or channel, download this template. The body paragraphs in this type of press release will include background information on the social media outlet, as well as detailed information on the update. If you plan to circulate the press release online, include links to your social media accounts or a new functionality walkthrough.

Of course, you can customize the copy as you see fit. One way to generate buzz about your organization — outside of its products or services — is to report on awards it receives. Use this award press release template to create a news blast about a prize or recognition that a company, department, team, or individual receives for its efforts. Sample copy is included for you to flesh out the particulars of the award, and you can customize the template to suit your needs.

Increasingly, people receive business news online rather than through print or broadcast outlets. This email press release template provides all the aspects of a standard press release template, but also provides space to include relevant links or embed multimedia.

Once you refine the content and language of your email press release, copy and paste directly into the body of your email or your social media management platform. Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility.

See Smartsheet in action. Watch a free demo. A press release — also called a press statement , news release , or media release — is an official written statement given to media outlets that documents a specific event, launch, or other happening.

A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. Press releases were initially considered an outbound marketing method.

They used traditional outlets such as newspaper and email reporting to broadcast to a mass audience without any guarantee of traction. However, with research and strategy, you can transform your press release into a piece of inbound marketing that targets a specific audience and generates reliable leads.

Thus, there is no longer a one-size-fits-all approach to writing a press release. With ample MICE experience under our belts, we will go above and beyond to assist you in creating a seamless, successful and memorable conference.

Welcome to AR Diamante Beach. Covid passport mandatory. More information on security measures. Share Subscribe. Subscribe to get deals! Name Surname Email I accepted the privacy policy. Your job as a MICE consultant or coordinator is by no means an easy one. What you really want to do is find ways and means to make it easier, because while wanting to be the ultimate superhero and do everything yourself is all well and good, when the day of your conference arrives, you need to make sure that everything is under control.

Perhaps in this order: Establish the dates and times of the conference. Pinpoint the main topics and generate a name for the conference. Fine-tune the venue details Your conference briefing template needs to include the venue and the finer details thereof. Some believe that the location can make or break the success of it — so here are some pointers on how to choose the best location: Make a list of suitable hotels, conference venues and halls and contact them to establish if they are viable options.

Identify and compare all catering options available. If accommodation will be required, investigate and compare the accommodation options. Ensure that the location meets any parking and transportation requirements. Include your marketing plan Marketing is a vital element of any successful conference. Plan your schedule visually. Social Media Calendar Template. Plan the content for your next website project. Website Content Plan Template. Creative professionals from these companies use Milanote.

Start your Brief Define the details for your next PR release. Use this template Sign up for free with no time limit. Start your Brief Milanote is where creative professionals organize their most important work. He or she will be in charge of convening the press conference by introducing the issue and participants. The moderator also answers questions or directs them to the appropriate participants.

If you and your group are new at this, you may want to attend at least one other press conference to get a feeling for what they are like.

Even if you are very experienced in this area, it may be a good idea to conduct a dress rehearsal. Speakers should have scripts to memorize the key points, and to make sure to speak no longer than minutes each.

A dress rehearsal is very helpful in training new participants, and a good time to try to anticipate tough or hostile questions. Have someone from your group play devil's advocate and see how participants respond. For example, a suitable response to a tough or misguided question might be, "That's a good question, but it is not within the scope of this press conference.

Our focus today is on The first step in contacting the media is to create a comprehensive mailing list of assignment editors at television stations, news directors at radio stations, and at major newspapers, and editors at weekly newspapers.

Others you'll want to be sure to include on your list are reporters you have worked with before, contacts in the media you may have, and reporters who may have covered the issue in recent months. If your organization has had occasion to work with the media before, you should have personal contacts with a number of media people. You will also want to have a press advisory prepared and mailed about one week ahead of time to inform the media about the press conference.

A press advisory is similar to a press release, with the difference being that press advisories can be used for background information to your media contacts. The format is basically the same as that of a press release.

For an example of a press advisory, see the Tools section. After you and your group have mailed the press advisories to the media, you will want to follow up your press advisory with phone contact to the major media outlets. Give your press advisory three days to arrive, then begin your telephone follow-ups with the people you sent your press advisory to if they say they never got one, offer to bring or email one to them.

Also, follow up a second time the morning of the press conference. A press kit is a folder of information to give reporters background information about your issue or program. Press kits are very useful, if your group can afford it. If a press kit is beyond your budget, a press advisory will do. Your press kit should contain the following:. Putting the kit together: The press release goes in the right side of the folder, and the other information goes in the left side of the folder.

There are a number of things you can do to prepare the room you're holding the press conference in. Here are some tips:. When the big day finally arrives, there are a number of things you and your group can do to help your press conference run as smoothly as possible.

We will go through these, step by step:. To the extent that you can, make personal contact with representatives at least of the major media outlets represented.

In a small town, this could mean one or two people; in a big city, there might be 20 or more. By looking through your attendance register, you should be able to determine which major media were not represented.

Not everyone may arrive, as your conference may be preempted by some late breaking news story elsewhere. You may want to hand deliver a press release and press packet to these people, send an audio or video feed, or, try to schedule an interview with a reporter and one of the press conference participants.

You might also review the press conference with others from your organization that attended. What went well? What could you have done better?

And how will you improve the next press conference you hold? How to Hold a Press Conference , from the Western Organization of Resource Councils, is a comprehensive guide to help you prepare for a press conference. It includes 10 steps for a successful press conference as well as other related checklists e. Martinez, B. Guide to public relations for nonprofit organizations and public agencies. The Grantsmanship Center. Los Angeles, CA. Taplin, S.