Graduate marketing programs

In this program, students acquire a solid foundation in marketing strategies and tactics and can intentionally customize the certificate electives to meet specific interests and career goals. Courses include marketing strategy, buyer behavior, marketing research, and branding. In this versatile and flexible program, students can deepen their understanding of consumer psychology by taking courses in consumer decision science and influence strategies or branch into a new area of marketing through digital marketing or marketing innovation courses.

Taught by world-renowned faculty who bring their cutting-edge research knowledge into the course, courses can be completed on campus or online. Credits earned can be applied toward Lindner's Master of Science in Marketing degree subject to separate application review and admission offer.

The goal of this certificate is to give students the combination of quantitative and marketing skills necessary to be successful market researchers.

Nielsen, the nation's leading market researcher, also has a strong presence in Cincinnati. Additionally, four leading market research presidents and CEOs received business degress from the University of Cincinnati:. The certificate is made up of 12 semester credits, consisting of two core courses six semester credits and three elective courses six semester credits.

The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director. Search postgraduate courses Funding postgraduate study Universities and departments Study abroad Conversion courses Law qualifications. What can I do with my degree? Getting a job CVs and cover letters.

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View all marketing graduate schemes. Joining a marketing programme gives you an insight into the marketing functions of a business and how this fits in with the overall company vision A graduate scheme can provide you with the high-level training and support needed to develop your skills, while encouraging you to take responsibility for your decisions, come up with new and innovative ideas, and learn from your leaders and peers.

The media industry Whether you have a marketing degree or not, there are lots of opportunities available in the media sector. Mobile and internet Leading mobile network operator and internet service provider BT runs a two-year marketing scheme , working across its marketing and sales divisions. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Examining product, pricing, advertising, and promotion strategies of firms. Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems. A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

PhD Program. Behavioral Marketing Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as: Decision making Attitudes and persuasion Social influence Motivation and goals Cognition Culture New technologies Consumer neuroscience Emotions Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department.

Behavioral Interest Group There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. Behavioral Lab. Show More. Preparation and Qualifications A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. Questions of interest include: Investigating consumer choices and purchase behavior Examining product, pricing, advertising, and promotion strategies of firms Analyzing competition in a wide range of domains Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. Preparation and Qualifications Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

See the Requirements for the Behavioral Track. See the Requirements for the Quantitative Track. Faculty in Behavioral Marketing. Jennifer Aaker. Szu-chi Huang. Jonathan Levav. Baba Shiv.